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Live Healthy Iowa’s 100 Day Wellness Challenge Kicks Off January 23
Posted 19 January, 2012

Live Healthy Iowa’s 100 Day Wellness Challenge kicks off Jan. 23, 2012, inviting all Iowans to take part. Registration is now open.

The 100 Day Wellness Challenge is a simple and affordable challenge encouraging Iowans to make healthy choices. Over the course of 100 days, teams (2-10 people) take part in friendly competition tracking activity minutes and/or weight loss through the Live Healthy Iowa website.

For $20, participants receive a training T-shirt; weekly motivational emails; personal tracking, goal-setting, tools and resources; 100 days of access to TrainingPeaks; health and wellness discounts from across the state; chance to win team and individual incentives; a one-year subscription to a lifestyle magazine; and more.

The goal for Live Healthy Iowa is to double participation in the 100 Day Wellness Challenge to 60,000 Iowans in 2012. To help achieve this goal, the challenge features two new programs this year: a Community Cup Challenge and a Corporate Cup Challenge. These challenges will create competition among Iowa’s communities and among Iowa’s companies.

As part of the Corporate Cup Challenge, companies will be segmented based on size. Winners of each size division will be determined based on highest percentage of the eligible workforce starting and completing the Live Healthy Iowa 100 Day Wellness Challenge. Traveling trophies will be presented to Corporate Cup Challenge winners as well.

The Live Healthy Iowa 100 Day Wellness Challenge works well for businesses, communities and organizations wishing to begin a wellness program or to simply enhance an existing wellness program.

Regional Medical Center has accepted the Live Healthy Iowa Corporate Cup Challenge, in which businesses across Iowa will compete with each other to improve employee health. RMC is encouraging other local businesses to do the same.  If the challenge will be component of your organization’s wellness program and has multiple teams participating, register your team with your assigned Group ID. To receive a Group ID for the Corporate Cup Challenge, contact Nicole Bruce at Live Healthy Iowa (Nicole@livehealthyiowa.org).

Brochures are available at Regional Medical Center Information Desk and the Bob Holtz Wellness Center.  Visit www.livehealthyiowa.org to register a team.

About Live Healthy Iowa Live Healthy Iowa, formerly Lighten Up Iowa, was created in 2001 by the Iowa Sports Foundation as a strategic health initiative to address the state’s growing obesity problem. Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change. In 2011, more than 152,000 adult and youth Iowans took part in a Live Healthy Iowa program. To learn more, visit here.

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